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| Apple Vision Pro: Step into a New Dimension of Computing with Seamless Spatial Immersion |
Apple made a groundbreaking announcement today, introducing the world to Apple Vision Pro, a revolutionary spatial computer that seamlessly merges digital content with the physical world while keeping users present and connected to others. Vision Pro sets a new standard for spatial computing, introducing a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible: a user's eyes, hands, and voice. This spatial computer, powered by visionOS, the world's first spatial operating system, allows users to interact with digital content in a way that makes it feel physically present in their surroundings. Apple Vision Pro's innovative design features an ultra-high-resolution display system with an astonishing 23 million pixels across two displays, driven by custom Apple silicon in a unique dual-chip design, ensuring that every experience feels like it's happening right in front of the user's eyes in real-time.
Apple's CEO, Tim Cook, stated, "Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing and the iPhone to mobile computing, Apple Vision Pro introduces us to spatial computing. With its revolutionary new input system and countless groundbreaking innovations, Vision Pro is years ahead and unlike anything created before. It unlocks incredible experiences for our users and exciting new opportunities for our developers."
Mike Rockwell, Apple's vice president of the Technology Development Group, explained, "Creating our first spatial computer required invention across nearly every facet of the system. Through tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever."
Extraordinary New Experiences Await
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| Apple Vision Pro takes personal computing to a new dimension |
Infinite canvas for apps at work and home:
visionOS introduces a three-dimensional interface that liberates apps from the confines of traditional displays, allowing them to appear side by side at any scale. Apple Vision Pro empowers users to be even more productive, with infinite screen real estate, access to favorite apps, and novel multitasking options. With support for Magic Keyboard and Magic Trackpad, users can set up the perfect workspace or seamlessly bring the powerful capabilities of their Mac into Vision Pro wirelessly, creating an expansive, private, and portable 4K display with crystal-clear text.
Engaging entertainment experiences:
Featuring two ultra-high-resolution displays, Apple Vision Pro transforms any space into a personal movie theater with a screen that feels as wide as 100 feet, complemented by an advanced Spatial Audio system. Users can immerse themselves in movies, TV shows, and breathtaking three-dimensional content. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, while over 100 Apple Arcade games become even more captivating on a screen as large as users desire, complete with immersive audio and support for popular game controllers.
Immersive Environments:
Vision Pro's Environments feature expands a user's world beyond the physical room, providing dynamic, beautiful landscapes to enhance focus or reduce clutter in busy spaces. Users can control their level of immersion with a twist of the Digital Crown.
Memories come alive:
Apple Vision Pro is equipped with Apple's first three-dimensional camera, allowing users to capture, relive, and immerse themselves in cherished memories accompanied by Spatial Audio. Every spatial photo and video transports users back to specific moments, such as celebrations with friends or special family gatherings. Accessing their entire photo library on iCloud, users can view their photos and videos at a life-size scale, boasting brilliant color and exquisite detail. Panorama shots on iPhone wrap around users, creating the sensation of standing right where the photo was taken.
FaceTime becomes spatial:
With Apple Vision Pro, FaceTime calls become more immersive as the device takes advantage of the user's surroundings, displaying everyone on the call in life-size tiles with Spatial Audio, giving the impression that participants are speaking from their exact positions. During a FaceTime call, users wearing Vision Pro will be represented by a Persona—a digital reflection created using Apple's advanced machine learning techniques—that mirrors their facial and hand movements in real-time, allowing users to watch movies, browse photos, or collaborate on presentations together.
Even more app experiences:
Apple Vision Pro boasts an all-new App Store where users can discover apps and content from developers, gaining access to hundreds of thousands of familiar iPhone and iPad apps that run flawlessly and adapt to the new input system for Vision Pro. Apple's developer community can tap into the device's powerful and unique capabilities to design entirely new app experiences and reimagine existing ones for spatial computing.
A Revolutionary Operating System and User Interface
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| visionOS features a brand-new three-dimensional interface that makes digital content appear and feel present in the user's physical world. |
visionOS features a brand-new three-dimensional interface that makes digital content appear and feel present in the user's physical world. It dynamically responds to natural light, casting shadows to provide users with a sense of scale and distance. To enable navigation and interaction with spatial content, Apple Vision Pro introduces an entirely new input system, allowing users to browse through apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice commands for dictation.
Apple Vision Pro also introduces EyeSight, an extraordinary innovation that fosters connection among users. When a person approaches someone wearing Vision Pro, the device becomes transparent, allowing the user to see them while simultaneously displaying the user's eyes. This way, EyeSight provides visual cues to others about the user's focus or engagement in an environment or app.
Breakthrough Design for Unparalleled Performance
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| Apple Vision Pro leverages the company's experience in designing high-performance products like Mac, iPhone, and Apple Watch to create the most advanced personal electronics device ever. |
Apple Vision Pro leverages the company's experience in designing high-performance products like Mac, iPhone, and Apple Watch to create the most advanced personal electronics device ever. To achieve ambitious goals for performance, mobility, and wearability, Apple used the most advanced materials available.
The design features a singular piece of three-dimensional formed and laminated glass polished to act as an optical surface, serving as a lens for a wide array of cameras and sensors needed to merge the physical world with digital content seamlessly. This glass flows into a custom aluminum alloy frame that gently curves around the user's face, while the modular system allows for a tailored fit to accommodate a wide range of users. The Light Seal, made of soft textile, comes in various shapes and sizes, flexing to conform precisely to a user's face for a perfect fit. Flexible straps ensure audio remains close to the user's ears, while the Head Band, available in multiple sizes, is three-dimensionally knitted as a single piece, providing cushioning, breathability, and stretch. The band can be easily replaced with another size or style.
Unrivaled Hardware Innovations
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| Apple Vision Pro delivers outstanding computing performance in a compact wearable form factor. |
The advanced Spatial Audio system is at the core of the Apple Vision Pro experience, creating a truly immersive sound environment that matches the user's surroundings. Each audio pod houses two individually amplified drivers, tailored to the user's unique head and ear geometry, delivering Personalized Spatial Audio with precision and depth.
To complement the astonishing display and advanced audio experiences, Apple Vision Pro incorporates a high-performance eye-tracking system. Equipped with high-speed cameras and a ring of LEDs that project invisible light patterns onto the user's eyes, this eye-tracking system enables responsive and intuitive input, allowing users to interact with digital content effortlessly.
These groundbreaking hardware innovations are powered by Apple's cutting-edge silicon in a unique dual-chip design. The M2 chip provides unparalleled standalone performance, while the brand-new R1 chip processes input from 12 cameras, five sensors, and six microphones to ensure that digital content appears seamlessly in front of the user's eyes in real time. The R1 chip rapidly streams new images to the displays within a mere 12 milliseconds, a staggering 8 times faster than the blink of an eye. With all-day usability when plugged in and up to two hours of use with its high-performance external battery, Apple Vision Pro is designed to offer uncompromising performance and convenience.
Industry-Leading Privacy and Security
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| Privacy and security have been paramount in the development of Apple Vision Pro. |
Privacy and security have been paramount in the development of Apple Vision Pro. The device is built on a strong foundation of privacy features to ensure that users remain in full control of their data and personal information.
Optic ID, a new secure authentication system, analyzes a user's iris under various invisible LED light exposures and compares it to the enrolled Optic ID data, securely protected within the Secure Enclave. This process enables instant unlocking of Apple Vision Pro. Crucially, a user's Optic ID data is fully encrypted, inaccessible to apps, and never stored on Apple servers.
During the navigation of Apple Vision Pro, where a user looks remains private, with eye tracking information withheld from Apple, third-party apps, and websites. Furthermore, data from the camera and other sensors is processed at the system level, ensuring individual apps do not access a user's surroundings to enable spatial experiences. EyeSight also includes a visual indicator that lets others know when a user is capturing a spatial photo or video, enhancing transparency and respecting privacy.
Pricing and Availability
Apple's Vision Pro marks a significant milestone in the evolution of computing, delivering unparalleled spatial experiences that blend the physical and digital worlds seamlessly. With its revolutionary interface, powerful hardware, and commitment to privacy, Vision Pro opens up a new world of possibilities for users and developers alike, redefining how we interact with technology and the world around us.
